Linkedin ad specs

LinkedIn ad specs

With over 740 million members, LinkedIn offers a unique opportunity to connect with professionals and decision-makers across various industries. To leverage the full potential of LinkedIn advertising, it’s crucial to understand the platform’s ad specifications. We will delve into the various LinkedLn ad specs and provide you with a detailed overview of the ad specs to help you create effective and visually appealing campaigns.

Sponsored Content

Sponsored Content is the most common LinkedIn ad specs. It allows you to promote your content, such as articles, images, videos, or carousel ads, directly in the LinkedIn feed. Here are the ad specifications for each type:

  • Single Image Ads:
    • Recommended image size: 1200 x 627 pixels (minimum of 400 x 400 pixels)
    • File format: PNG, JPEG, or GIF
    • Aspect ratio: 1.91:1
  • Video Ads:
    • Recommended video file format: MP4
    • File size: Between 75 KB and 200 MB
    • Length: Between 3 seconds and 30 minutes
    • Aspect ratio: Landscape (16:9), square (1:1), or vertical (9:16)
    • Recommended resolution: 360p to 1080p
  • Carousel Ads:
    • Image size: 1080 x 1080 pixels
    • File format: PNG, JPEG, or GIF
    • Aspect ratio: 1:1
    • Number of cards: 2-10
    • Headline length: Up to 45 characters
    • Description length: Up to 70 characters per card
    • Call-to-action (CTA) button text: Up to 20 characters per card

Message Ads

Message Ads enable you to deliver personalized messages directly to LinkedIn members’ inboxes. These ads are highly targeted and can be used for lead generation, event promotion, or content distribution. Here are the specifications for Message Ads:

  • Image size: 300 x 250 pixels (minimum of 100 x 100 pixels)
  • File format: PNG or JPEG
  • Aspect ratio: 1.2:1

Text Ads

Text Ads are small, text-based ads that appear on the right side of the LinkedIn desktop interface. While they may not be as visually captivating as other ad formats, they can still be effective when used correctly. Here are the specifications for Text Ads:

  • Headline length: Up to 25 characters
  • Description length: Up to 75 characters
  • File format: Text only

Dynamic Ads

Dynamic Ads allow you to create personalized ads that leverage LinkedIn member data, such as their profile picture, name, or job title. These ads appear on the right side of the LinkedIn desktop interface. The specifications for Dynamic Ads are as follows:

  • Follower Ads:
    • Image size: 300 x 250 pixels (minimum of 100 x 100 pixels)
    • File format: PNG or JPEG
    • Aspect ratio: 1.2:1
  • Spotlight Ads:
    • Image size: 100 x 100 pixels
    • File format: PNG or JPEG
    • Aspect ratio: 1:1
  • Content Ads:
    • Image size: 1200 x 627 pixels (minimum of 100 x 100 pixels)
    • File format: PNG or JPEG
    • Aspect ratio: 1.91:1

What are LinkedIn ad formats?

LinkedIn offers several LinkedIn ad specs that cater to different marketing objectives and allow businesses to effectively engage with their target audience. The main ad formats available on LinkedIn are:

Sponsored Content

Sponsored Content is the most common ad format on LinkedIn, allowing you to promote your content directly in the LinkedIn feed. It seamlessly integrates with users’ organic feed and appears as native content. Sponsored Content can include various media types such as images, videos, and carousel ads.

Message Ads

Message Ads, also known as Sponsored InMail, enable you to send personalized messages directly to LinkedIn members’ inboxes. This format allows for one-on-one communication and is effective for lead generation, event promotion, or content distribution.

Text Ads

Text Ads are small, text-based ads that appear on the right side of the LinkedIn desktop interface. While they may not be as visually captivating as other formats, they are cost-effective and can be used to drive traffic to external websites, promote events, or increase brand awareness.

Dynamic Ads

Dynamic Ads are highly personalized ads that utilize LinkedIn member data to create tailored ad experiences. There are three types of Dynamic Ads on LinkedIn:

  • Follower Ads: These ads promote your LinkedIn Page and encourage users to follow it.
  • Spotlight Ads: Spotlight Ads allow you to showcase a specific product, service, or event and include a personalized call-to-action (CTA) button.
  • Content Ads: Content Ads are used to promote relevant content, such as blog posts or articles, to a targeted audience.

Job Ads

LinkedIn is well-known as a platform for job seekers and professionals. Job Ads allow companies to promote their job listings on LinkedIn, targeting specific audiences based on industry, location, skills, and more. This format helps businesses reach qualified candidates and attract talent.

LinkedIn Ads API

The LinkedIn Ads API provides a programmatic way to create and manage LinkedIn ad campaigns. It allows advertisers to integrate their own systems or third-party platforms to automate ad creation, optimization, and reporting.

Each ad format offers unique benefits and targeting options, catering to various marketing goals. Choosing the appropriate ad format depends on your objectives, target audience, and the type of content you want to promote. By leveraging these ad formats effectively, businesses can achieve greater visibility, engagement, and success on the LinkedIn platform.

Which LinkedIn ad type is best?

Which LinkedIn ad type is best

The best LinkedIn ad specs for your business depends on your specific marketing goals, target audience, and the nature of your content or offerings. Each ad type on LinkedIn offers distinct advantages and serves different purposes. Here are some factors to consider when determining the best LinkedIn ad type for your business:

Sponsored Content

Sponsored Content is a versatile ad format that allows you to promote various types of content directly in the LinkedIn feed. It is effective for increasing brand awareness, driving website traffic, generating leads, and nurturing relationships with your target audience. This ad format is particularly useful for sharing valuable articles, videos, or downloadable resources.

Message Ads

Message Ads enable you to deliver personalized messages directly to LinkedIn members’ inboxes. This ad format is well-suited for lead generation, event promotions, or delivering targeted offers to a specific audience segment. It provides a more direct and personalized approach to engage with your prospects and nurture relationships.

Text Ads

Text Ads are simple, text-based ads displayed on the right side of the LinkedIn desktop interface. They are cost-effective and can be used to drive traffic to external websites, promote events, or increase brand visibility. Text Ads are suitable for businesses with limited design resources or those focusing on concise messaging.

Dynamic Ads

Dynamic Ads allow for highly personalized and targeted ad experiences by leveraging LinkedIn member data. They are effective for increasing brand followers, promoting specific products or services, and delivering personalized content. Dynamic Ads cater to users’ individual information, such as their profile picture, name, or job title, resulting in more engaging and relevant ads.

Job Ads

If your objective is to attract talent and fill job positions, Job Ads provide an effective way to reach professionals on LinkedIn. This ad format allows you to promote your job listings, target specific industries or locations, and refine your targeting based on job titles, skills, and experience levels.

Conclusion

LinkedIn provides a wide range of ad formats to suit your marketing goals and objectives. By understanding and following the ad specifications outlined in this article, you can create visually appealing and highly effective ads that resonate with your target audience. Whether you choose Sponsored Content, Message Ads, Text Ads, or Dynamic Ads, optimizing your ads based on the recommended sizes, formats, and aspect ratios will ensure your campaigns stand out and deliver maximum impact on the LinkedIn platform. So, leverage the power of LinkedIn advertising and unlock new opportunities for your business.

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