LinkedIn, the world’s largest professional networking platform, provides a powerful tool called InMail that allows users to send direct messages to other LinkedIn members outside of their immediate connections. InMail is a valuable resource for initiating conversations, establishing relationships, and opening doors to new opportunities. We will delve into the intricacies of LinkedIn InMail and provide you with effective strategies to make the most of this communication tool.
Crafting a Compelling InMail Message
The success of your LinkedIn InMail outreach depends largely on the quality and effectiveness of your message. Learn how to craft compelling subject lines, personalized introductions, and concise yet impactful messages that grab the recipient’s attention. We’ll discuss techniques for tailoring your LinkedIn InMail to specific recipients and showcasing your value proposition.
Establishing Relevance and Building Rapport
LinkedIn InMail provides an opportunity to connect with professionals who may be unfamiliar with you or your work. Discover strategies for establishing relevance and building rapport in your InMail messages. Learn how to leverage shared interests, mutual connections, or recent achievements to create a meaningful connection that encourages a response.
Utilizing Advanced Search Filters
LinkedIn offers a variety of advanced search filters that can help you find the most relevant and appropriate individuals to contact via InMail. We’ll guide you through the process of utilizing these filters effectively to identify the right people for your outreach, increasing the chances of a positive response.
Timing and Frequency of InMail
Timing plays a crucial role in the success of your LinkedIn InMail campaigns. Discover the best practices for sending InMails at optimal times to increase the likelihood of a response. We’ll also discuss the appropriate frequency of your outreach to strike the right balance between persistence and avoiding coming across as intrusive.
Following Up and Nurturing Relationships
Effective follow-up is essential for building and nurturing relationships initiated through InMail. Learn strategies for following up in a professional and persistent manner, leveraging the recipient’s interest, and keeping the conversation alive. We’ll also discuss methods for tracking and organizing your InMail conversations for better relationship management.
Analyzing and Iterating
To improve your LinkedIn InMail success rate, it’s crucial to analyze your outreach efforts and iterate on your approach. We’ll explore techniques for tracking and measuring the effectiveness of your LinkedIn InMail campaigns, including open rates, response rates, and conversion rates. This data will enable you to refine your strategies and continually enhance your outreach efforts.
What is the difference between LinkedIn InMail and message?
LinkedIn offers two primary communication features: LinkedIn InMail and messaging. While both InMail and messaging allow you to connect and communicate with other LinkedIn members, there are some key differences between the two:
With LinkedIn InMail, you can send messages to LinkedIn members outside of your immediate connections, including individuals who are not in your network. InMail provides a way to reach out to professionals you may not have a direct connection with, enabling you to initiate conversations with potential clients, partners, or job opportunities.
Messaging on LinkedIn allows you to communicate with your immediate connections, meaning you can send and receive messages from people who have accepted your connection request or vice versa. It is ideal for communicating with people you are already connected to or establishing initial contact with those who have accepted your connection request.
LinkedIn provides a limited number of InMail credits per month based on your subscription type. Each InMail credit allows you to send a message to a LinkedIn member outside your network without the need for them to accept your connection request. LinkedIn InMail messages can be longer and more detailed, allowing you to provide a comprehensive introduction or explanation.
There are no specific limitations on the number of messages you can send to your immediate connections. However, LinkedIn encourages users to maintain high-quality and relevant conversations. Messages in LinkedIn’s messaging feature tend to be shorter and more casual, often resembling instant messaging or chat-style conversations.
When you send an InMail, the recipient is not obligated to respond. This means that while InMail can provide a direct channel for outreach, the response rate may vary depending on the relevance and appeal of your message. It’s essential to craft compelling and personalized InMail messages to increase the likelihood of receiving a response.
With messaging, there is typically a higher expectation for a response, especially when communicating with your immediate connections. Since you already have an existing connection, there is a certain level of familiarity and obligation to reply promptly. However, response rates may still vary based on the recipient’s engagement and availability.
How much are LinkedIn InMails?
The cost of LinkedIn InMail messages varies depending on the LinkedIn subscription plan you have. LinkedIn offers different subscription tiers, including free accounts and premium accounts. Here are some details regarding the cost of InMail messages:
LinkedIn offers a basic free account that allows you to send connection requests and messages to your immediate connections at no additional cost. However, free account holders do not have access to InMail credits, and they cannot send InMail messages to LinkedIn members outside of their network.
LinkedIn offers various premium subscription plans, such as LinkedIn Premium Career, Sales Navigator, and Recruiter Lite. These premium accounts come with a specific number of InMail credits per month, which can be used to send messages to LinkedIn members outside of your immediate connections. The exact number of InMail credits varies based on the subscription plan and can range from 3 to 30 InMail credits per month.
Additional InMail Credits
If you exhaust your monthly InMail credits and need to send more InMail messages, LinkedIn provides the option to purchase additional credits. The pricing for additional InMail credits may vary depending on your subscription plan and the number of credits you wish to acquire.
How do you use InMail on LinkedIn?
To use InMail on LinkedIn, follow these steps:
Have a Premium Account
InMail is a feature available to LinkedIn users with premium subscription plans. Ensure that you have an active premium account, such as LinkedIn Premium Career, Sales Navigator, or Recruiter Lite, to access and use InMail. Free account holders do not have access to InMail.
Find the Right Recipient
Identify the LinkedIn member you want to contact. You can search for specific individuals using LinkedIn’s search bar or utilize advanced search filters to narrow down your search based on criteria like industry, job title, location, etc.
Click on “Message” or “More Options”
On the LinkedIn profile of the member you want to contact, you will typically find a “Message” button. However, in some cases, you may see a “More Options” button represented by three dots. Click on either of these buttons to proceed.
If you clicked on “Message,” a messaging window will open. Look for the option to select “InMail” within the messaging window. If you clicked on “More Options,” a dropdown menu will appear, and you can choose “InMail” from the available options.
Compose your InMail
A new window will open, allowing you to compose your InMail message. Start by crafting a compelling subject line that captures the recipient’s attention. Then, personalize the message by addressing the recipient by name and introducing yourself briefly. Clearly state the purpose of your message and how you believe the recipient can benefit from connecting with you. Keep your message concise, professional, and focused on the recipient’s interests.
Review and Send
Before sending your InMail, take a moment to review it for any spelling or grammatical errors and ensure it conveys the intended message. Consider whether your InMail is relevant and engaging enough to encourage a response. Once you are satisfied, click on the “Send” button to deliver your InMail to the recipient.
Track and Manage InMail
LinkedIn provides tools to help you track and manage your InMail messages. You can access your sent InMails and monitor their status, such as whether they have been read or responded to. Utilize these features to stay organized and follow up effectively.
Can you see if someone read your InMail?
Yes, LinkedIn provides a feature that allows you to see if someone has read your InMail message. This feature is available for both the sender and recipient of the InMail. Here’s how it works:
As the sender of an InMail, you can see if the recipient has read your message. When you access your InMail conversation history, you may notice a “Seen” or “Opened” indicator next to the message. This indicator confirms that the recipient has viewed your InMail.
When a recipient reads your InMail, LinkedIn sends a read receipt notification to the sender. This notification appears as a small “Seen” label or checkmark next to the InMail message you sent. It provides confirmation that the recipient has opened and read your message.
Recipient Privacy Settings
It’s important to note that LinkedIn respects user privacy, and some recipients may have chosen to disable read receipts. In such cases, you may not receive a read receipt notification even if the recipient has read your InMail. The recipient’s privacy settings will determine whether read receipts are sent to the sender.
Is LinkedIn InMail worth it?
Whether LinkedIn InMail is worth it depends on your specific goals, needs, and how you utilize the feature. Here are some factors to consider when evaluating the value of LinkedIn InMail:
Access to a Wider Network
InMail allows you to reach out to LinkedIn members outside of your immediate connections, expanding your networking opportunities. It can be valuable if you want to connect with industry professionals, potential clients, partners, or job prospects who are not within your existing network.
InMail provides a professional channel for outreach, allowing you to send personalized and targeted messages to individuals who may be relevant to your career or business objectives. It can be effective for initiating conversations, establishing relationships, and exploring potential opportunities.
The success of InMail messages often depends on various factors such as message quality, relevance, timing, and the recipient’s interest. While not all InMail messages may receive a response, crafting well-crafted and personalized messages can significantly improve your chances of getting a positive reply.
Premium Subscription Benefits
InMail is typically available as part of LinkedIn premium subscription plans. Assess whether the additional features and benefits of a premium subscription, such as InMail credits, advanced search filters, and enhanced visibility, align with your networking and professional goals.
The cost of LinkedIn premium subscriptions, including access to InMail credits, should also be taken into account. Evaluate whether the investment aligns with the value you expect to gain from increased networking opportunities and the ability to connect with professionals outside of your network.
Alternative Networking Methods
While InMail can be a valuable tool, it’s important to consider other networking methods as well. Utilizing existing connections, engaging in LinkedIn groups, participating in industry events, and attending networking activities can also contribute to your networking success.
Finally on LinkedIn InMail
LinkedIn InMail is a powerful tool for initiating meaningful professional connections, driving collaborations, and exploring new opportunities. By mastering the art of InMail, you can significantly enhance your networking efforts and achieve your career or business goals. By following the strategies outlined in this article, you’ll be well-equipped to craft compelling messages, build rapport, and establish valuable connections through LinkedIn InMail. Embrace the power of InMail, and unlock a world of possibilities on the world’s largest professional networking platform.